In Pictures SocialYog Rishi Baba Ramdev, Acharya Balkrishna and Suniel Shetty join hands for “Mission Fit India” By Celebmantra News Network Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on Linkedin Share on Tumblr Bollywood actor Suniel Shetty will be spearheading this immersive movement. The event witnessed the presence of Yoga Guru – Yog Rishi Baba Ramdev and Acharya Balkrishna, Managing Director of Patanjali. The 120-days fitness festival is divided into four phases and will reach people across 43 cities in India.Speaking on the occasion, Acharya Balkrishna said, “Swami Ramdev, Bhai Suniel Shetty & I have come together on a fitness mission to help people understand how Yog Ayurved can help us in leading a healthy life. We have come together for the common intention of busting all myths about fitness and making every household aware and interested in the simplicity of the ways of staying healthy. I am very happy to be a part of Mission Fit India because there has never been a fitness mission of this magnitude in the country!”The objective of “Mission Fit India” campaign is to encourage every Indian to be fit and challenge the misconception that getting healthy is complex, time-consuming and arduous.Sharing views on the fitness festival, Yog Rishi Baba Ramdev said, “ Like every coin has two sides, so does your health – body & mind, and both need equal attention for your complete wellness. Yog & Ayurved take care of both and Mission Fit India will tell everyone how. Being fit is not all about having a sculpted body; if it’s not supported by a healthy mind then all efforts are futile. Mission Fit India is all about holistic wellness which is the reason why I could easily relate to it and am happy to be a part of their common intent of making India fitter and aware of fitness realities” The four phases spread over 120 days are ‘Fit Basics’, ‘Suniel Ki Sena’, ‘Fitness Wars’ and ‘Finale’. Each phase addresses a key challenge that people face in their endeavor to get fit.‘Fit basics’ addresses the myths and excuses that people often encounter. In this phase, the audience can interact with Suniel Shetty who will give personalized fitness advice to listeners. In the second phase, ‘Suniel Ki Sena’, 21 fitness experts from a various regime of fitness including Vrinda Mehta (Celebrity Fitness Trainer) and Vivek Ratnani (Celebrity Chef) amongst others, will guide the listeners on fitness, simple exercises, mental health, body transformation, wellness, and nutrition.Commenting on Mission Fit India, Suniel Shetty, said “Fitness is an area where there is yet to be a concerted effort in this country. While this generation constantly worries about getting fit, the lack of correct guidance and inertia due to myths and misconceptions hampers people from taking an active step in that direction. The aim of this movement is to simplify fitness for every citizen of this country.”The third phase of the campaign will see the RJs across 43 cities of Fever FM and My FM, enter a challenge to become the fittest. Each RJ shall also select a listener from their respective city, who will take up the challenge with them. The teams shall over the next few weeks, follow a carefully crafted fitness and wellness plan by Suniel Shetty and his ‘Sena’.In the final phase of Mission Fit India, the top performing RJs and their buddies will travel to Uttarakhand for a concentrated transformation challenge where they shall fight it out to be proven fittest.Mission Fit India will play out daily across 13 Fever FM cities and 30 My FM cities. The reach of the campaign will further be amplified through digital platforms and strategic tie-ups with Jio Cinema, Jio Music, Saavn and Tata Sky, which shall host unique video and audio content. The campaign will be promoted across print media across the country and will be supported by various on ground activations taking the cumulative reach of this campaign up to a staggering 220 million people across the country.Commenting on Mission Fit India, Jio Spokesperson said, “Fitness is of key importance in this fast-paced world. For a mind to be fit, the body needs to be fit, is the mantra we follow.While we strive to deliver more value to our 196+ Mn Jio users, this exclusive partnership with Mission Fit India will provide best in class fitness content for all our Jio users via Jio Saavn & Jio Cinema, for leading a very healthy life.”Celebrities, influencers, RJs and leading fitness & wellness experts will spearhead Mission Fit India that aims to ‘make India healthy’. The power and reach of the program will ensure this movement travels far and wide and creates a change across our country.