Home Lifestyle Social Milind Soman Announces Pinkathon Delhi 2018

Milind Soman Announces Pinkathon Delhi 2018

Pinkathon

India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Supermodel, actor, Ultraman, and Pinkathon founder Milind Soman formally announced the launch of the sixth edition of Bajaj Electricals Pinkathon Delhi presented by Colorsat a press conference held in Capital.

Present at the conference were eminent dignitaries like 102-year-old Mann Kaur, world champion and an Indian track – and – field athlete, she holds the world record in the over 100 years old category, Ms. Divya Singh, former captain of the Indian National Women’s Basketball Team, Doctor from Apollo Foundation along with four Bajaj Electricals Pinkathon Delhimascots who expressed their wholehearted support for the noble cause.

Colors

Bajaj Electricals Ltd., a globally renowned and India’s leading consumer products company has come on board as title sponsors of Pinkathon, India’s biggest run for women after being the inspiring partners for last 4 years. HemalVadera, Head-Advertising, Digital & Branding, Bajaj Electricals Ltd.saidBajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and wellbeing.”

While Our association with Pinkathon transcends the basic role of title sponsor, rather it gives us the opportunity to be the harbinger of change. It gives us an opportunity to effect change and act as a catalyst in empowering women, to embrace, who they are both internally and externally.”

Committed to encouraging the progress of women and move forward in life, India’s leading entertainment channel, Colors continues to extend support and remains on board as the presenting partners of Pinkathon and spread the message of ‘wellbeing of women’ through this initiative. A crusader for women empowerment, Raj Nayak, COO – Viacom18 said, “Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! Pinkathon not only works for the wellbeing of women but also encourages meaningful participation of women in all aspects of life.

COLORS has always lauded the contribution of women in a big way, be it at the workplace or through the content it showcases. With such associations, we envisage a better future for our women who nurture and shape us.

Expressing delight on the launch of the sixth edition of Bajaj Electricals Pinkathon Delhi 2018 presented by Colors founder Milind Soman said,“We are very excited to bring Bajaj Electricals Pinkathon Delhi 2018presented by Colors to Delhi for the sixth time. We are confident that the city and its people will support us and help make this run a humungous success. Pinkathon has carved a niche of being more than a marathon. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. It’s a movement that is carried forward by a growing community of empowered women across India through the year. These women share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, the first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever Facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.

The fitness icon further added, “Pinkathon Forever Training has created a culture of regular exercise and fitness which is taking root in India today. These initiatives are making our women more aware of the benefits of fitness. We encourage women to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWashplus3km, 5km, 10kmand 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”

Reema Sanghavi, Co-Founder Pinkathon &Managing Director, Maximus MICE & Media Solutions Pvt. Ltd.said,“At the onset, I would like to acknowledge our title partner Bajaj Electricals and presenting partners COLORS for their extended support. We are proud of the association with like-minded partners to further the larger cause of Pinkathon in India. Delhi is the fifth city in India where Bajaj ElectricalsPinkathonpresented by Colors being organised in 2018 in India. Previously, Pinkathon was organised at Bengaluru, Hyderabad, Kolkata, and Chennai. We also had it in Kathmandu. Delhi is abuzz with runners and fitness enthusiasts. We would like more women to take up their health seriously and participate this year. Besides Delhi, Pinkathon will be conducted in various other cities like Guwahati, Pune, and Mumbai in 2018. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having a participated last year. This number is expected to grow by leaps and bounds in 2018. The campaign will be supported by an integrated communication plan which includes several pre-event activities like training runs for babywearing mothers, first-time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have started the Fearless MidnightRun to encourage more women to step out of their homes and take up their health seriously. We began the promo event with Independence Day Run in traditional attires.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. This event is dedicated to felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honoring them with an “I Inspire” medal. In Bajaj Electricals

Pinkathon Delhi 2018 presented by Colors, more than 50visually Impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. Special training runs in various parts of Delhi for the registered participants. who have requested training for the main day. GurpriyaBagga, a baby wearing mother was announced as the mascot for VWash Plus 3Km category.50 plus hearing impaired girls would be also participating in the VWashPlus 3km category. Kaanapali, a Cancer Conqueror was announced as the mascot for the 5 km category run. Laxmi Agarwal founder of Chhanv Foundation, a motivational speaker, a synonym of courage and beauty on the globe, a TV host and an acid attack survivor has announced mascot for 10 km andMandvi Garg, first visually impaired women to cycle 350 km from Ahmadabad to Junagarh, as the mascot for the visually impaired squad. She will be running 21 Km in this edition. All of them were presented with their first bibs.

As one-of-a-kind initiative, every single participant of Bajaj Electricals Pinkathon Delhi 2018presented by Colors can choose to avail of a free gynaec consultation from our Healthcare partner Apollo Hospitals or a free Mammogram if the participant is above 45yrs. of age, the same is also transferable.

Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause –‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believes that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. ‘Pinkathon goes to School’ is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age. There are over 300 Pinkathon ambassadors across cities working selflessly towards promoting the cause.

Millind Soman

The sixth edition of Bajaj Electricals Pinkathon Delhi 2018 presented by Colors, India’s biggest women’s run to be held on Sunday, 23rd September 2018 at Jawaharlal Nehru Stadium, Delhi. Online registrations for the multi-category run are open at www.pinkathon.in/Delhi forthe VWashPlus3km, 5km & 10km run and for the 21km distance drop a mail on [email protected]

The focus of India’s biggest women’s only running event is to encourage an active lifestyle and overall fitness amongst women while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer.

Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.

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